12 Ways to Market Your Business
By: Omotere Tope & Adunola
- Lecture Halls: When you go to lecture halls, just before the lecture begins, pass your flyers to others in the hall. Let the flyers contain what you do and your contact information.
- Campus Fellowships/Muslim Prayer Grounds: Let the leaders of these religious bodies know what you do. Humbly ask them if they could announce to the whole members. Word of mouth especially from leaders is a sign of recommendation and acceptance for others to patronize you.
- School Library: Donate book(s) to you school library and ask the Librarian if you could drop your flyers with them for others to pick when leaving the library.
- Fast Food: Visit Mr. Biggs other fast foods around your school to place your flyers for people to pick when leaving.
- Banks: students now pay their school fees online. Partnering banks therefore receive thousands of students weekly than ever before. Placing your flyers in banks will expose your business to these bank visitors.
- Online Adverts: Direct email marketing is the key here. You can create a list of your existing customers to email them regularly (twice a month) or simply advertise in ezines/forums that cover your targeted customers. EgoBooster Ezine targets campus students and accepts advert placement as low as N500 for small boxes and links that redirects people to your website. It is published weekly.
- Stickers/Posters: this method of advertisement is very old. It is still effective today. Pasting stickers on school buses and distributing it for students to paste it in their hostels will promote your business. Get your posters and paste them in strategic places for exposure.
- Free gifts: giving out freebies is currently the hottest way to advertise a product. When EgoBooster Books decided to allow people download a free version of the ebook, 100 Best Businesses to Start Before You Graduate, more than 4000 people downloaded it that very week. It has generated more sales than we could think.
- Bulk SMS: this is a little bit expensive but very effective. Buy bulk SMS (like 100 units) and customize your message to telling your existing customers to refer your business to their friends. Visit www.naijamarket.biz or www.buyandsellright.com to place your order.
10. Local Businesses: Contact local businesses such as saloons, canteens, stores, etc and ask them if you could place put your flyers there.
11. Online Forums/Ebooks: Register with facebook, nigeriabestforum and nairaland to make new friends and turn them to buyers. Ebooks can also be used to advertise your products. Create a free ebook and insert active links in it for people to click to your website. If writing ebooks seems difficult, contact EgoBooster Books. A full page cost N5000. Many of our ebooks are free and have large readership base, mostly among students.
12. Advertise in EgoBooster Magazine: the print version of EgoBooster Magazine is distributed free. The magazine targets campus students and covers Lagos, Ogun, Osun, Oyo, Ekiti and Ondo States. Email omoteretope@gmail.com for more information.
