Dr. R. O. Ajetunmobi, Tai Solarin University of Education, Ijagun, Ijebu-Ode, Ogun State, Nigeria.
This book, 100 Best Businesses to Start Before You Graduate is about freeing oneself from the shackles of poverty, intellectual bankruptcy, mediocrity, frustration and delusion. The book instills confidence in the ability of the individual to solve his financial problems without resorting to criminality. It reinforces the innate ability to be creative and productive, rather than to be idle and dependent.
The book is divided into seven main chapters which are preceded by an introduction. This introduces the reader to why one needs a business of his or her own while pursuing high grade simultaneously. Chapter one centres on the experience of the authors in the business world as undergraduates. This chapter must be read by any undergraduate intending to start a business no matter the scale. Chapter two is a graphic illustration of about 100 business opportunities which students can do while on campus. Chapters three and four are useful guide to starting a profitable campus business. Chapters five and six discuss the salient points on marketing strategies and how to combine academics with business. The last chapter introduces the reader to legal ways by which start-up money could be raised for campus business.